Enjoy the weird and wonderful world of experience design created by MAC McALISTER. She showcases her unique talents and innovative approach to design by making you feel right at home in these unconventional spaces. MAC McALISTER's work is characterized by a blend of creativity, practicality, and a deep understanding of human behavior. Her designs are not just visually stunning but also highly functional, catering to the needs and desires of the people who interact with them.
MAC McALISTER is a Creative Director in Los Angeles, specializing in experiential marketing for agencies and in-house teams. With ten years of experience, she has worked with clients such as Tiffany's, Amazon, T-Mobile, and MLB. Her background in Industrial Design brings a unique perspective to the creative process and she is committed to excellence. MAC actively implements organizational tools, establishes standards, and motivates teams to create impactful campaigns, events, experiences, content, and innovative brand strategies.
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© MAC McALISTER
CLIENT
DON JULIO; DIAGEO
PROJECT
ROSADO PRODUCT LAUNCH STRATEGY
LOCATION
JUNGLE PLAZA IN MIAMI’S DESIGN DISTRICT IN MIAMI, FLORIDA
P.T.O. means "party time off"
ROLE[S]
Creative Direction, Creative Strategy, Production Design
Cocktail Academy; 2023
AGENCY
PROJECT SUMMARY
Don Julio Rosado is a reposado tequila aged in Ruby Port wine casks from the Douro wine region of Northern Portugal. The unique aging process gives the tequila a delightful pink color and infuses it with sweet flavors of dried red fruit and caramel. This tequila is so smooth that it's suggested to be enjoyed neat, but it's really best enjoyed outdoors during the daytime with your closest friends.
We had several locations that were interested in partnering for this launch so we needed a catchy strategy. Since the color of the tequila really set it apart from the rest of the portfolio, we decided to create this vivid pink party wonderland. We chose a Pantone that we would use as the base color of each custom asset, branded modern pink furnishings, added funky pink disco balls to create light that would bounce throughout the activations, and developed a unique set of curated cocktails.
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TO VIEW MY FULL COLLECTION OF PROJECTS
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
CREATIVE
MENTORING
STRATEGY
CREATIVE
MENTORING
STRATEGY
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
CREATIVE
MENTORING
STRATEGY
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
P.T.O. means "party time off"
PROJECT SUMMARY
Don Julio Rosado is a reposado tequila aged in Ruby Port wine casks from the Douro wine region of Northern Portugal. The unique aging process gives the tequila a delightful pink color and infuses it with sweet flavors of dried red fruit and caramel. This tequila is so smooth that it's suggested to be enjoyed neat, but it's really best enjoyed outdoors during the daytime with your closest friends.
We had several locations that were interested in partnering for this launch so we needed a catchy strategy. Since the color of the tequila really set it apart from the rest of the portfolio, we decided to create this vivid pink party wonderland. We chose a Pantone that we would use as the base color of each custom asset, branded modern pink furnishings, added funky pink disco balls to create light that would bounce throughout the activations, and developed a unique set of curated cocktails.
AGENCY
Cocktail Academy; 2023