Enjoy the weird and wonderful world of experience design created by MAC McALISTER. She showcases her unique talents and innovative approach to design by making you feel right at home in these unconventional spaces. MAC McALISTER's work is characterized by a blend of creativity, practicality, and a deep understanding of human behavior. Her designs are not just visually stunning but also highly functional, catering to the needs and desires of the people who interact with them.
MAC McALISTER is a Creative Director in Los Angeles, specializing in experiential marketing for agencies and in-house teams. With ten years of experience, she has worked with clients such as Tiffany's, Amazon, T-Mobile, and MLB. Her background in Industrial Design brings a unique perspective to the creative process and she is committed to excellence. MAC actively implements organizational tools, establishes standards, and motivates teams to create impactful campaigns, events, experiences, content, and innovative brand strategies.
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© MAC McALISTER
CLIENT
T-MOBILE
PROJECT
T-MOBILE BIG10 KICKOFF CONCERT
LOCATION
THE PAVILION AT PAN AM PLAZA IN DOWNTOWN INDIANAPOLIS, INDIANA
Fall Out Boy steals the show
ROLE[S]
Creative Direction, Production Design, Environmental Design
Endeavor; 2019
AGENCY
PROJECT SUMMARY
In 2018, the T-Mobile BTN Kickoff Concert returned, featuring Grammy-nominated rock band Fall Out Boy and presented by the Big Ten Network and T-Mobile. Held in Indianapolis, the free concert and preshow tailgate offered Big Ten fans and T-Mobile customers a fantastic experience with food, beverages, games, and a DJ. T-Mobile customers received early priority access by simply showing their phones.
As we know, the Un-carrier has an affinity for all things Magenta, and this was no exception. We created extensive step-and-repeat graphics topped with 8-foot-tall glowing Ts, branded furnishings, curated cocktails, and "rolled out the magenta carpet" when we had a large custom entry made of lux magenta and white carpet inlaid with each other to resemble a football field branded with T-Mobile.
IF YOU LIKED THIS PROJECT-THEN YER GONNA LOVE THESE
TO VIEW MY FULL COLLECTION OF PROJECTS
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
CREATIVE
MENTORING
STRATEGY
CREATIVE
MENTORING
STRATEGY
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
CREATIVE
MENTORING
STRATEGY
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
Fall Out Boy steals the show
PROJECT SUMMARY
In 2018, the T-Mobile BTN Kickoff Concert returned, featuring Grammy-nominated rock band Fall Out Boy and presented by the Big Ten Network and T-Mobile. Held in Indianapolis, the free concert and preshow tailgate offered Big Ten fans and T-Mobile customers a fantastic experience with food, beverages, games, and a DJ. T-Mobile customers received early priority access by simply showing their phones.
As we know, the Un-carrier has an affinity for all things Magenta, and this was no exception. We created extensive step-and-repeat graphics topped with 8-foot-tall glowing Ts, branded furnishings, curated cocktails, and "rolled out the magenta carpet" when we had a large custom entry made of lux magenta and white carpet inlaid with each other to resemble a football field branded with T-Mobile.
AGENCY
Endeavor; 2019