Enjoy the weird and wonderful world of experience design created by MAC McALISTER. She showcases her unique talents and innovative approach to design by making you feel right at home in these unconventional spaces. MAC McALISTER's work is characterized by a blend of creativity, practicality, and a deep understanding of human behavior. Her designs are not just visually stunning but also highly functional, catering to the needs and desires of the people who interact with them.
MAC McALISTER is a Creative Director in Los Angeles, specializing in experiential marketing for agencies and in-house teams. With ten years of experience, she has worked with clients such as Tiffany's, Amazon, T-Mobile, and MLB. Her background in Industrial Design brings a unique perspective to the creative process and she is committed to excellence. MAC actively implements organizational tools, establishes standards, and motivates teams to create impactful campaigns, events, experiences, content, and innovative brand strategies.
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© MAC McALISTER
CLIENT
MICROSOFT XBOX
PROJECT
NBA ALL-STAR WEEKEND BARBERSHOP POP-UP
LOCATION
THE LONDON WEST HOLLYWOOD HOTEL IN WEST HOLLYWOOD
Envisioning games a cut above
ROLE[S]
Production Design, Environmental Design
BECORE; 2018
AGENCY
PROJECT SUMMARY
We blended grooming with gaming at an exclusive barber shop and gaming lounge pop-up for Microsoft XBOX that aimed to deliver an authentic NBA experience to guests and celebrities alike. This unique setup allowed visitors to enjoy a fresh cut from celebrity barbers while immersing themselves in the latest XBOX games. The objective was to merge lifestyle and leisure, appealing to players, influencers, and fans by offering a fresh way to engage with the XBOX brand beyond the console.
Focusing on delivering high-quality barber services alongside hands-on gaming sessions was created through a multifaceted strategy campaign. This approach was designed to create a memorable experience that resonates well within the gaming and sports community. The curated event aims to elevate the NBA fan experience, offering haircuts by celebrity barbers and the opportunity to test out the newest XBOX One X games.
IF YOU LIKED THIS PROJECT-THEN YER GONNA LOVE THESE
TO VIEW MY FULL COLLECTION OF PROJECTS
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
CREATIVE
MENTORING
STRATEGY
CREATIVE
MENTORING
STRATEGY
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
CREATIVE
MENTORING
STRATEGY
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
Envisioning games a cut above
PROJECT SUMMARY
We blended grooming with gaming at an exclusive barber shop and gaming lounge pop-up for Microsoft XBOX that aimed to deliver an authentic NBA experience to guests and celebrities alike. This unique setup allowed visitors to enjoy a fresh cut from celebrity barbers while immersing themselves in the latest XBOX games. The objective was to merge lifestyle and leisure, appealing to players, influencers, and fans by offering a fresh way to engage with the XBOX brand beyond the console.
Focusing on delivering high-quality barber services alongside hands-on gaming sessions was created through a multifaceted strategy campaign. This approach was designed to create a memorable experience that resonates well within the gaming and sports community. The curated event aims to elevate the NBA fan experience, offering haircuts by celebrity barbers and the opportunity to test out the newest XBOX One X games.
AGENCY
BECORE; 2018