Enjoy the weird and wonderful world of experience design created by MAC McALISTER. She showcases her unique talents and innovative approach to design by making you feel right at home in these unconventional spaces. MAC McALISTER's work is characterized by a blend of creativity, practicality, and a deep understanding of human behavior. Her designs are not just visually stunning but also highly functional, catering to the needs and desires of the people who interact with them.
MAC McALISTER is a Creative Director in Los Angeles, specializing in experiential marketing for agencies and in-house teams. With ten years of experience, she has worked with clients such as Tiffany's, Amazon, T-Mobile, and MLB. Her background in Industrial Design brings a unique perspective to the creative process and she is committed to excellence. MAC actively implements organizational tools, establishes standards, and motivates teams to create impactful campaigns, events, experiences, content, and innovative brand strategies.
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CLIENT
CHILDREN'S HOSPITAL LOS ANGELES
PROJECT
“FROM PARIS WITH LOVE” GALA
LOCATION
THE EVENT DECK AT L.A. LIVE IN DOWNTOWN LOS ANGELES
Coming from Paris with love
ROLE[S]
Art Direction, Graphic Design, Production Design
Hudson & Nine; 2018
AGENCY
PROJECT SUMMARY
The "From Paris with Love" gala, presented by Hasbro, was a resounding success, drawing over 1,400 attendees who came together to support a great cause - raising funds for the Children's Hospital Los Angeles. This biennial event brought together kind-hearted individuals, influential business and entertainment figures, local VIPs, and dedicated hospital supporters. The funds raised at the gala directly contribute to providing essential critical care for children in need. These champions of children and child-related causes come from diverse backgrounds and industries, united by their altruism and efforts in philanthropy and activism to improve the welfare of children globally.
For our 2018 gala, we transformed The Event Deck at L.A. LIVE into a captivating Parisian street, complete with hidden doorways, photo-op pop-ins, an impressive 40-foot rotating stage, and even a replica of the Eifel Tower. The aesthetic incorporated hand-illustrated elements reminiscent of French architectural drawings found in high fashion magazines. To enhance the illustrated look, we utilized a sophisticated black and white palette complemented by subtle washes of pinks, greens, and blues. This added a touch of romance to the theme, ensuring it exuded elegance without appearing overly juvenile.
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AGENCY
The "From Paris with Love" gala, presented by Hasbro, was a resounding success, drawing over 1,400 attendees who came together to support a great cause - raising funds for the Children's Hospital Los Angeles. This biennial event brought together kind-hearted individuals, influential business and entertainment figures, local VIPs, and dedicated hospital supporters. The funds raised at the gala directly contribute to providing essential critical care for children in need. These champions of children and child-related causes come from diverse backgrounds and industries, united by their altruism and efforts in philanthropy and activism to improve the welfare of children globally.
For our 2018 gala, we transformed The Event Deck at L.A. LIVE into a captivating Parisian street, complete with hidden doorways, photo-op pop-ins, an impressive 40-foot rotating stage, and even a replica of the Eifel Tower. The aesthetic incorporated hand-illustrated elements reminiscent of French architectural drawings found in high fashion magazines. To enhance the illustrated look, we utilized a sophisticated black and white palette complemented by subtle washes of pinks, greens, and blues. This added a touch of romance to the theme, ensuring it exuded elegance without appearing overly juvenile.