Enjoy the weird and wonderful world of experience design created by MAC McALISTER. She showcases her unique talents and innovative approach to design by making you feel right at home in these unconventional spaces. MAC McALISTER's work is characterized by a blend of creativity, practicality, and a deep understanding of human behavior. Her designs are not just visually stunning but also highly functional, catering to the needs and desires of the people who interact with them.
MAC McALISTER is a Creative Director in Los Angeles, specializing in experiential marketing for agencies and in-house teams. With ten years of experience, she has worked with clients such as Tiffany's, Amazon, T-Mobile, and MLB. Her background in Industrial Design brings a unique perspective to the creative process and she is committed to excellence. MAC actively implements organizational tools, establishes standards, and motivates teams to create impactful campaigns, events, experiences, content, and innovative brand strategies.
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CLIENT
THE HUMANE SOCIETY OF THE UNITED STATES
PROJECT
“TO THE RESCUE” HUMANE SOCIETY GALA
LOCATION
PARAMOUNT STUDIOS IN LOS ANGELES, CALIFORNIA
Celebrities to the rescue
ROLE[S]
Art Direction, Production Design, Environmental Design
HUDSON & NINE; 2019
AGENCY
PROJECT SUMMARY
At Paramount Studios backlot, the Humane Society of the United States held an event to celebrate their progress and raise funds. Notable attendees included Diane Warren, Priscilla Presley, and Leona Lewis. Kesha was honored with the Voice for the Animals Award, Wallis Annenberg received the Lifetime Achievement Award, and Governor Gavin Newsom spoke about the Humane Society's involvement in legislative efforts through a video speech about the Humane Society's involvement in banning the sale of animal-tested cosmetic products and giant ocean nets used for mass fishing.
Every year, the HSUS Gala is held in the same venue, presenting the challenge of reinventing the space to give it a completely new and refreshed look. We opted for a bold, sophisticated color palette with custom-weathered panels, acrylic signage, and rich wood tones that added a touch of elegance, with rustic and whimsical florals to transform the space into an upscale yet rural environment for this year's event. Throughout the venue, we incorporated simple vector-style outlines of various animal shapes, creating unique photo opportunities that added an interactive and playful element to the decor.
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Celebrities to the rescue
PROJECT SUMMARY
At Paramount Studios backlot, the Humane Society of the United States held an event to celebrate their progress and raise funds. Notable attendees included Diane Warren, Priscilla Presley, and Leona Lewis. Kesha was honored with the Voice for the Animals Award, Wallis Annenberg received the Lifetime Achievement Award, and Governor Gavin Newsom spoke about the Humane Society's involvement in legislative efforts through a video speech about the Humane Society's involvement in banning the sale of animal-tested cosmetic products and giant ocean nets used for mass fishing.
Every year, the HSUS Gala is held in the same venue, presenting the challenge of reinventing the space to give it a completely new and refreshed look. We opted for a bold, sophisticated color palette with custom-weathered panels, acrylic signage, and rich wood tones that added a touch of elegance, with rustic and whimsical florals to transform the space into an upscale yet rural environment for this year's event. Throughout the venue, we incorporated simple vector-style outlines of various animal shapes, creating unique photo opportunities that added an interactive and playful element to the decor.
AGENCY
HUDSON & NINE; 2019