Enjoy the weird and wonderful world of experience design created by MAC McALISTER. She showcases her unique talents and innovative approach to design by making you feel right at home in these unconventional spaces. MAC McALISTER's work is characterized by a blend of creativity, practicality, and a deep understanding of human behavior. Her designs are not just visually stunning but also highly functional, catering to the needs and desires of the people who interact with them.
MAC McALISTER is a Creative Director in Los Angeles, specializing in experiential marketing for agencies and in-house teams. With ten years of experience, she has worked with clients such as Tiffany's, Amazon, T-Mobile, and MLB. Her background in Industrial Design brings a unique perspective to the creative process and she is committed to excellence. MAC actively implements organizational tools, establishes standards, and motivates teams to create impactful campaigns, events, experiences, content, and innovative brand strategies.
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CLIENT
IN-N-OUT
PROJECT
IN-N-OUT COMPANY CHRISTMAS PARTY
LOCATION
ONTARIO CONVENTION CENTER AND RAWHIDE EVENT CENTER IN CHANDLER, ARIZONA
Holidays honoring families
ROLE[S]
Art Direction, Production Design, Environmental Design
HUDSON & NINE; 2019
AGENCY
PROJECT SUMMARY
In-N-Out stands out from other fast-food chains as it is not a franchise, with all 300+ locations still being family-owned. The company upholds strong family-oriented values, high customer service standards, and Christian principles. To show appreciation for its dedicated Southern California team, In-N-Out Burger hosts a regional family Christmas extravaganza, inviting thousands of employees and their families to join in the celebration.
This year, inspired by the widespread interest in TV series like Game of Thrones, In-N-Out opted for a festive theme centered around Vikings and Norse mythology. In response, we curated a captivating experience featuring live performances that embodied the Viking spirit, larger-than-life inflatable activities, craft tables offering traditional Norse crafts, and a Santa's Village with a Nordic twist. We even brought real snow to Southern California at an outdoor winter wonderland.
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CREATIVE
MENTORING
STRATEGY
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
CREATIVE
MENTORING
STRATEGY
CREATIVE
MENTORING
STRATEGY
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
Holidays honoring all families
PROJECT SUMMARY
In-N-Out stands out from other fast-food chains as it is not a franchise, with all 300+ locations still being family-owned. The company upholds strong family-oriented values, high customer service standards, and Christian principles. To show appreciation for its dedicated Southern California team, In-N-Out Burger hosts a regional family Christmas extravaganza, inviting thousands of employees and their families to join in the celebration.
This year, inspired by the widespread interest in TV series like Game of Thrones, In-N-Out opted for a festive theme centered around Vikings and Norse mythology. In response, we curated a captivating experience featuring live performances that embodied the Viking spirit, larger-than-life inflatable activities, craft tables offering traditional Norse crafts, and a Santa's Village with a Nordic twist. We even brought real snow to Southern California at an outdoor winter wonderland.
AGENCY
HUDSON & NINE; 2019