Enjoy the weird and wonderful world of experience design created by MAC McALISTER. She showcases her unique talents and innovative approach to design by making you feel right at home in these unconventional spaces. MAC McALISTER's work is characterized by a blend of creativity, practicality, and a deep understanding of human behavior. Her designs are not just visually stunning but also highly functional, catering to the needs and desires of the people who interact with them.
MAC McALISTER is a Creative Director in Los Angeles, specializing in experiential marketing for agencies and in-house teams. With ten years of experience, she has worked with clients such as Tiffany's, Amazon, T-Mobile, and MLB. Her background in Industrial Design brings a unique perspective to the creative process and she is committed to excellence. MAC actively implements organizational tools, establishes standards, and motivates teams to create impactful campaigns, events, experiences, content, and innovative brand strategies.
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© MAC McALISTER
CLIENT
PUMA
PROJECT
PUMA’S “DEFY CITY” HOSTS THE DEFY LAUNCH WITH SELENA GOMEZ
LOCATION
PARAMOUNT BACKLOT AT PARAMOUNT STUDIOS IN LOS ANGELES
How Defy City defies the norm
ROLE[S]
Art Direction, Production Design, Environmental Design
Agenc; 2018
AGENCY
PROJECT SUMMARY
PUMA had the ambitious idea to create and entire city to celebrate the launch of their latest women's training shoe, DEFY, with celebrity influence, Selena Gomez. "To defy is to be brave" Selena says about the new shoe. "It's about pushing the envelope and not obeying any 'expectations' placed on you by society. Puma has captured this feeling perfectly with their new Defy training shoe. I remind myself daily the importance of defying the outside noise and being true to myself."
We commandeered three city blocks in the New York sector within the Paramount backdrop to establish DEFY City - a cutting-edge, futuristic urban center that integrates various elements of the training shoe for visitors to engage with. Our takeover featured a balloon-filled gym with PUMA dancers, a bodega offering all-you-can-eat candy and DEFY scratchers, a newsstand showcasing PUMA-branded zines, interactive DEFY City posters that worked with an AR app, and tons of other exciting attractions.
IF YOU LIKED THIS PROJECT-THEN YER GONNA LOVE THESE
TO VIEW MY FULL COLLECTION OF PROJECTS
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
CREATIVE
MENTORING
STRATEGY
CREATIVE
MENTORING
STRATEGY
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
CREATIVE
MENTORING
STRATEGY
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
How Defy City defies the norm
PROJECT SUMMARY
PUMA had the ambitious idea to create and entire city to celebrate the launch of their latest women's training shoe, DEFY, with celebrity influence, Selena Gomez. "To defy is to be brave" Selena says about the new shoe. "It's about pushing the envelope and not obeying any 'expectations' placed on you by society. Puma has captured this feeling perfectly with their new Defy training shoe. I remind myself daily the importance of defying the outside noise and being true to myself."
We commandeered three city blocks in the New York sector within the Paramount backdrop to establish DEFY City - a cutting-edge, futuristic urban center that integrates various elements of the training shoe for visitors to engage with. Our takeover featured a balloon-filled gym with PUMA dancers, a bodega offering all-you-can-eat candy and DEFY scratchers, a newsstand showcasing PUMA-branded zines, interactive DEFY City posters that worked with an AR app, and tons of other exciting attractions.
AGENCY
Agenc; 2018