Enjoy the weird and wonderful world of experience design created by MAC McALISTER. She showcases her unique talents and innovative approach to design by making you feel right at home in these unconventional spaces. MAC McALISTER's work is characterized by a blend of creativity, practicality, and a deep understanding of human behavior. Her designs are not just visually stunning but also highly functional, catering to the needs and desires of the people who interact with them.
MAC McALISTER is a Creative Director in Los Angeles, specializing in experiential marketing for agencies and in-house teams. With ten years of experience, she has worked with clients such as Tiffany's, Amazon, T-Mobile, and MLB. Her background in Industrial Design brings a unique perspective to the creative process and she is committed to excellence. MAC actively implements organizational tools, establishes standards, and motivates teams to create impactful campaigns, events, experiences, content, and innovative brand strategies.
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© MAC McALISTER
CLIENT
MACALLAN
PROJECT
MASTER OF SPIRITS (MOS) X MACALLAN MASTERCLASS
LOCATION
LIBRARY BAR INSIDE NEUE HOUSE IN HOLLYWOOD, CALIFORNIA
Mastering the art of whiskey
ROLE[S]
Creative Direction, Creative Strategy, Art Direction
BL PROJECTS; 2024
AGENCY
PROJECT SUMMARY
Masters of Wines & Spirits (MOWS) uses its connections with top brands and its team of in-house experts to choose unique products and carefully create exciting experiences. MOWS approached Macallan to organize a special event to unite brand representatives, collectors, travelers, media, and connoisseurs for a multi-platform celebration of the vibrant spirits industry, catering to both novices and masters alike.
During Macallan's Masterclass at the Library Bar inside Neuehouse, I transformed the space by reimagining its layout. By removing the lounge furnishings, I created a more functional and open floor plan. To enhance the experience, I strategically incorporated graphic treatments and sensory touch points throughout the space, immersing each guest in the world of Macallan. The result was a delightful surprise for the guests, with many commenting that "the space was unrecognizable."
IF YOU LIKED THIS PROJECT-THEN YER GONNA LOVE THESE
TO VIEW MY FULL COLLECTION OF PROJECTS
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
CREATIVE
MENTORING
STRATEGY
CREATIVE
MENTORING
STRATEGY
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
CREATIVE
MENTORING
STRATEGY
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
Mastering the art of whiskey
PROJECT SUMMARY
Masters of Wines & Spirits (MOWS) uses its connections with top brands and its team of in-house experts to choose unique products and carefully create exciting experiences. MOWS approached Macallan to organize a special event to unite brand representatives, collectors, travelers, media, and connoisseurs for a multi-platform celebration of the vibrant spirits industry, catering to both novices and masters alike.
During Macallan's Masterclass at the Library Bar inside Neuehouse, I transformed the space by reimagining its layout. By removing the lounge furnishings, I created a more functional and open floor plan. To enhance the experience, I strategically incorporated graphic treatments and sensory touch points throughout the space, immersing each guest in the world of Macallan. The result was a delightful surprise for the guests, with many commenting that "the space was unrecognizable."
AGENCY
BL PROJECTS; 2024