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Enjoy the weird and wonderful world of experience design created by MAC McALISTER. She showcases her unique talents and innovative approach to design by making you feel right at home in these unconventional spaces. MAC McALISTER's work is characterized by a blend of creativity, practicality, and a deep understanding of human behavior. Her designs are not  just visually stunning but also highly functional, catering to the needs and desires of the people who interact with them. 

CLIENT

KETEL ONE; DIAGEO

PROJECT

KETEL ONE WORLD CLASS “GARNISHED WITH GOOD” COMPETITION

LOCATION

BASS BALLROOM INSIDE THE THOMPSON HOTEL IN DOWNTOWN AUSTIN


Hosting the competition 
 



ROLE[S]

 

Creative Direction, Production Design, Environmental Design

 

COCKTAIL ACADEMY; 2023



AGENCY
PROJECT SUMMARY

 

Ketel One Vodka's "Garnished with Good" initiative encourages bartenders to make a positive impact in their communities with every cocktail they craft. Meanwhile, at Diageo's World Class Competition, participants are not only judged on the taste of their cocktails but also on their ability to weave storytelling and sustainability into their creations. This challenge aims to inspire bartenders to incorporate elements into their cocktails that bring also have the ability to bring positive change.

 

For the upcoming 3-day event hosted by Ketel One, the goal is to create a visually stunning environment for filming and photography from various angles. My strategy is to fully embrace the "Garnished with Good" initiative by developing assets that generate minimal waste, use sustainable materials, can be reused for future events, require minimal transportation, and take other steps to reduce our carbon footprint- all while staying true to the beautiful brand world of Ketel One.

IF YOU LIKED THIS PROJECT-THEN YER GONNA LOVE THESE

MACALLAN

MASTER OF SPIRITS (MOS) X MACALLAN MASTERCLASS

KETEL ONE

WORLD CLASS JUDGE’S AND COMPETITOR’S DINNER

DIAGEO

CELEBRATING DIVERSITY! CORPORATE EVENT

TO VIEW MY FULL COLLECTION OF PROJECTS 

LOS ANGELES


CALIFORNIA


90020-3606

© MAC McALISTER

CREATIVE


MENTORING


STRATEGY
CREATIVE


MENTORING


STRATEGY
LOS ANGELES


CALIFORNIA


90020-3606

© MAC McALISTER

CREATIVE


MENTORING


STRATEGY
LOS ANGELES


CALIFORNIA


90020-3606

© MAC McALISTER


Hosting the competition 
 

PROJECT SUMMARY
 

Ketel One Vodka's "Garnished with Good" initiative encourages bartenders to make a positive impact in their communities with every cocktail they craft. Meanwhile, at Diageo's World Class Competition, participants are not only judged on the taste of their cocktails but also on their ability to weave storytelling and sustainability into their creations. This challenge aims to inspire bartenders to incorporate elements into their cocktails that bring also have the ability to bring positive change.

For the upcoming 3-day event hosted by Ketel One, the goal is to create a visually stunning environment for filming and photography from various angles. My strategy is to fully embrace the "Garnished with Good" initiative by developing assets that generate minimal waste, use sustainable materials, can be reused for future events, require minimal transportation, and take other steps to reduce our carbon footprint- all while staying true to the beautiful brand world of Ketel One.



AGENCY

 

COCKTAIL ACADEMY; 2023

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