Enjoy the weird and wonderful world of experience design created by MAC McALISTER. She showcases her unique talents and innovative approach to design by making you feel right at home in these unconventional spaces. MAC McALISTER's work is characterized by a blend of creativity, practicality, and a deep understanding of human behavior. Her designs are not just visually stunning but also highly functional, catering to the needs and desires of the people who interact with them.
MAC McALISTER is a Creative Director in Los Angeles, specializing in experiential marketing for agencies and in-house teams. With ten years of experience, she has worked with clients such as Tiffany's, Amazon, T-Mobile, and MLB. Her background in Industrial Design brings a unique perspective to the creative process and she is committed to excellence. MAC actively implements organizational tools, establishes standards, and motivates teams to create impactful campaigns, events, experiences, content, and innovative brand strategies.
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© MAC McALISTER
CLIENT
KETEL ONE; DIAGEO
PROJECT
KETEL ONE WORLD CLASS “GARNISHED WITH GOOD” COMPETITION
LOCATION
BASS BALLROOM INSIDE THE THOMPSON HOTEL IN DOWNTOWN AUSTIN
Hosting the competition
ROLE[S]
Creative Direction, Production Design, Environmental Design
COCKTAIL ACADEMY; 2023
AGENCY
PROJECT SUMMARY
Ketel One Vodka's "Garnished with Good" initiative encourages bartenders to make a positive impact in their communities with every cocktail they craft. Meanwhile, at Diageo's World Class Competition, participants are not only judged on the taste of their cocktails but also on their ability to weave storytelling and sustainability into their creations. This challenge aims to inspire bartenders to incorporate elements into their cocktails that bring also have the ability to bring positive change.
For the upcoming 3-day event hosted by Ketel One, the goal is to create a visually stunning environment for filming and photography from various angles. My strategy is to fully embrace the "Garnished with Good" initiative by developing assets that generate minimal waste, use sustainable materials, can be reused for future events, require minimal transportation, and take other steps to reduce our carbon footprint- all while staying true to the beautiful brand world of Ketel One.
IF YOU LIKED THIS PROJECT-THEN YER GONNA LOVE THESE
TO VIEW MY FULL COLLECTION OF PROJECTS
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
CREATIVE
MENTORING
STRATEGY
CREATIVE
MENTORING
STRATEGY
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
CREATIVE
MENTORING
STRATEGY
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
Hosting the competition
PROJECT SUMMARY
Ketel One Vodka's "Garnished with Good" initiative encourages bartenders to make a positive impact in their communities with every cocktail they craft. Meanwhile, at Diageo's World Class Competition, participants are not only judged on the taste of their cocktails but also on their ability to weave storytelling and sustainability into their creations. This challenge aims to inspire bartenders to incorporate elements into their cocktails that bring also have the ability to bring positive change.
For the upcoming 3-day event hosted by Ketel One, the goal is to create a visually stunning environment for filming and photography from various angles. My strategy is to fully embrace the "Garnished with Good" initiative by developing assets that generate minimal waste, use sustainable materials, can be reused for future events, require minimal transportation, and take other steps to reduce our carbon footprint- all while staying true to the beautiful brand world of Ketel One.
AGENCY
COCKTAIL ACADEMY; 2023