Enjoy the weird and wonderful world of experience design created by MAC McALISTER. She showcases her unique talents and innovative approach to design by making you feel right at home in these unconventional spaces. MAC McALISTER's work is characterized by a blend of creativity, practicality, and a deep understanding of human behavior. Her designs are not just visually stunning but also highly functional, catering to the needs and desires of the people who interact with them.
MAC McALISTER is a Creative Director in Los Angeles, specializing in experiential marketing for agencies and in-house teams. With ten years of experience, she has worked with clients such as Tiffany's, Amazon, T-Mobile, and MLB. Her background in Industrial Design brings a unique perspective to the creative process and she is committed to excellence. MAC actively implements organizational tools, establishes standards, and motivates teams to create impactful campaigns, events, experiences, content, and innovative brand strategies.
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© MAC McALISTER
CLIENT
KETEL ONE; DIAGEO
PROJECT
KETEL ONE WORLD CLASS JUDGE’S AND COMPETITOR’S DINNER
LOCATION
SWIFT’S ATTIC IN AUSTIN, TEXAS
Celebrating the competitors
ROLE[S]
Creative Direction, Production Design, Environmental Design
COCKTAIL ACADEMY; 2023
AGENCY
PROJECT SUMMARY
At Diageo's World Class Competition, participants are not only judged on the taste of their cocktails but also on their ability to weave storytelling and sustainability into their creations, while Ketel One Vodka's "Garnished with Good" initiative encourages bartenders to make a positive impact in their communities with every cocktail they craft. After a day of competitions and judging, a select group of competitors and judges are invited to a private dinner with drinks to celebrate.
The event took place at Swift's Attic in downtown Austin, a stylish and shabby-chic hot spot in a historic space. The venue presented several challenges, as we needed to remove all furnishings and conceal the walls to create the modern aesthetic required for the Ketel One event. To achieve this, I adjusted the lighting, constructed large wooden structures to cover the wall decor, and introduced contemporary furnishings to create a sophisticated yet retro lounge ambiance.
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LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
CREATIVE
MENTORING
STRATEGY
CREATIVE
MENTORING
STRATEGY
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
CREATIVE
MENTORING
STRATEGY
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
Celebrating the competitors
PROJECT SUMMARY
At Diageo's World Class Competition, participants are not only judged on the taste of their cocktails but also on their ability to weave storytelling and sustainability into their creations, while Ketel One Vodka's "Garnished with Good" initiative encourages bartenders to make a positive impact in their communities with every cocktail they craft. After a day of competitions and judging, a select group of competitors and judges are invited to a private dinner with drinks to celebrate.
The event took place at Swift's Attic in downtown Austin, a stylish and shabby-chic hot spot in a historic space. The venue presented several challenges, as we needed to remove all furnishings and conceal the walls to create the modern aesthetic required for the Ketel One event. To achieve this, I adjusted the lighting, constructed large wooden structures to cover the wall decor, and introduced contemporary furnishings to create a sophisticated yet retro lounge ambiance.
AGENCY
COCKTAIL ACADEMY; 2023