Gray Malin captured photography of Don Julio's memorable agave fields in his "Agave Series" photo collection, which allows you to immerse yourself in the beauty of one of Mexico's most cherished tequila brands through his lens. We created an immersive event to celebrate this collaboration that included exclusive Tequila Don Julio cocktails, delectable bites, live music, and a unique gift shop. The guest list included renowned celebrities, influencers, and local attendees, with all ticket proceeds donated to the Southampton Arts Center, supporting community building through the arts.

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We completely transformed the agave fields by incorporating custom-painted metal agave pieces in rows along the existing brick path throughout the property. We even featured the iconic Don Julio pickup truck, which we transported all the way from its original location to be part of this memorable photo moment. Despite the lush green terrain of New England, we faced the challenge of recreating the look and ambiance of a dry desert landscape while embracing the Mexican heritage in our lounges and other activation points. We also paid homage to Gray's work by incorporating it into large-scale builds and turning a small building into his own mini art gallery and gift shop