Enjoy the weird and wonderful world of experience design created by MAC McALISTER. She showcases her unique talents and innovative approach to design by making you feel right at home in these unconventional spaces. MAC McALISTER's work is characterized by a blend of creativity, practicality, and a deep understanding of human behavior. Her designs are not just visually stunning but also highly functional, catering to the needs and desires of the people who interact with them.
MAC McALISTER is a Creative Director in Los Angeles, specializing in experiential marketing for agencies and in-house teams. With ten years of experience, she has worked with clients such as Tiffany's, Amazon, T-Mobile, and MLB. Her background in Industrial Design brings a unique perspective to the creative process and she is committed to excellence. MAC actively implements organizational tools, establishes standards, and motivates teams to create impactful campaigns, events, experiences, content, and innovative brand strategies.
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© MAC McALISTER
CLIENT
GOOP
PROJECT
IN GOOP HEALTH SUMMIT LOS ANGELES 2019
LOCATION
ROLLING GREENS IN DOWNTOWN LOS ANGELES, CALIFORNIA
Finding your inner Goop
PROJECT SUMMARY
The health startups were buzzing with activity, standing alongside established healthcare giants as they welcomed stylishly dressed Goop fans. The event featured a wide range of experiences, from ear seeding to B12 shots, infrared sauna sessions, and CoolSculpting treatments. Attendees were treated to a variety of workshops, including one on cultivating happiness with an "optimism doctor." Additionally, we set up a "Refresh Room" sponsored by LG, where guests could interact with the latest tech and accessories while pampering and rejuvenating themselves.
Our Creative Assets for this particular event were inspired by delicate light rose petals, artfully arranged to symbolize different activation points. In line with the distinct Goop style, the entire space was adorned with light-toned wooden furnishings, inviting pillows, soft linens, and plush rugs, all in a calming, neutral palette. These carefully selected elements created an atmosphere of refined elegance and comfort, setting the stage for a truly mindful experience.
AGENCY
Agenc; 2019
IF YOU LIKED THIS PROJECT-THEN YER GONNA LOVE THESE
TO VIEW MY FULL COLLECTION OF PROJECTS
CREATIVE
MENTORING
STRATEGY
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
CREATIVE
MENTORING
STRATEGY
CREATIVE
MENTORING
STRATEGY
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
Finding your inner Goop
ROLE[S]
Production Design, Environmental Design
Agenc; 2019
AGENCY
PROJECT SUMMARY
The health startups were buzzing with activity, standing alongside established healthcare giants as they welcomed stylishly dressed Goop fans. The event featured a wide range of experiences, from ear seeding to B12 shots, infrared sauna sessions, and CoolSculpting treatments. Attendees were treated to a variety of workshops, including one on cultivating happiness with an "optimism doctor." Additionally, we set up a "Refresh Room" sponsored by LG, where guests could interact with the latest tech and accessories while pampering and rejuvenating themselves.
Our Creative Assets for this particular event were inspired by delicate light rose petals, artfully arranged to symbolize different activation points. In line with the distinct Goop style, the entire space was adorned with light-toned wooden furnishings, inviting pillows, soft linens, and plush rugs, all in a calming, neutral palette. These carefully selected elements created an atmosphere of refined elegance and comfort, setting the stage for a truly mindful experience.