Enjoy the weird and wonderful world of experience design created by MAC McALISTER. She showcases her unique talents and innovative approach to design by making you feel right at home in these unconventional spaces. MAC McALISTER's work is characterized by a blend of creativity, practicality, and a deep understanding of human behavior. Her designs are not just visually stunning but also highly functional, catering to the needs and desires of the people who interact with them.
MAC McALISTER is a Creative Director in Los Angeles, specializing in experiential marketing for agencies and in-house teams. With ten years of experience, she has worked with clients such as Tiffany's, Amazon, T-Mobile, and MLB. Her background in Industrial Design brings a unique perspective to the creative process and she is committed to excellence. MAC actively implements organizational tools, establishes standards, and motivates teams to create impactful campaigns, events, experiences, content, and innovative brand strategies.
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© MAC McALISTER
CLIENT
TIFFANY & CO.
PROJECT
TIFFANY & CO. LOCK POP-UP
LOCATION
TIFFANY & CO. IN YORKDALE SHOPPING CENTRE IN TORONTO, CANADA
An immersive installation
ROLE[S]
Art Direction, Production Design, Environmental Design
Agenc; 2022
AGENCY
PROJECT SUMMARY
With a padlock reenvisioned as a symbol of togetherness and inclusivity, Tiffany & Co. released "Lock," their first all-gender jewelry collection, by introducing a unique immersive pop-up experience at the upscale Yorkdale Shopping Centre in Toronto. This event was the first of its kind to take place outside of New York City. The unveiling was a celebrity-studded event, as Tiffany & Co. threw an exclusive cocktail party to commemorate the launch with guests like Hailey Bieber, Simu Liu, and Imaan Hamman.
Upon arrival, guests were welcomed by two large illuminated faces and a 20-foot entrance display featuring a display of curated video content. Along with the complex video display, the space included a number of custom interactive elements, including photo opportunities, museum-quality infographics, inset windows that housed small robotic devices that performed product demonstrations, and impressive displays of the Lock products within the raw line. Additionally, attendees could even personalize their Lock bracelets with hand engravings at a special photo booth for a truly one-of-a-kind experience.
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TO VIEW MY FULL COLLECTION OF PROJECTS
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
CREATIVE
MENTORING
STRATEGY
CREATIVE
MENTORING
STRATEGY
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
CREATIVE
MENTORING
STRATEGY
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
Immersive installation
PROJECT SUMMARY
With a padlock reenvisioned as a symbol of togetherness and inclusivity, Tiffany & Co. released "Lock," their first all-gender jewelry collection, by introducing a unique immersive pop-up experience at the upscale Yorkdale Shopping Centre in Toronto. This event was the first of its kind to take place outside of New York City. The unveiling was a celebrity-studded event, as Tiffany & Co. threw an exclusive cocktail party to commemorate the launch with guests like Hailey Bieber, Simu Liu, and Imaan Hamman.
Upon arrival, guests were welcomed by two large illuminated faces and a 20-foot entrance display featuring a display of curated video content. Along with the complex video display, the space included a number of custom interactive elements, including photo opportunities, museum-quality infographics, inset windows that housed small robotic devices that performed product demonstrations, and impressive displays of the Lock products within the raw line. Additionally, attendees could even personalize their Lock bracelets with hand engravings at a special photo booth for a truly one-of-a-kind experience.
AGENCY
Agenc; 2022