Enjoy the weird and wonderful world of experience design created by MAC McALISTER. She showcases her unique talents and innovative approach to design by making you feel right at home in these unconventional spaces. MAC McALISTER's work is characterized by a blend of creativity, practicality, and a deep understanding of human behavior. Her designs are not just visually stunning but also highly functional, catering to the needs and desires of the people who interact with them.
MAC McALISTER is a Creative Director in Los Angeles, specializing in experiential marketing for agencies and in-house teams. With ten years of experience, she has worked with clients such as Tiffany's, Amazon, T-Mobile, and MLB. Her background in Industrial Design brings a unique perspective to the creative process and she is committed to excellence. MAC actively implements organizational tools, establishes standards, and motivates teams to create impactful campaigns, events, experiences, content, and innovative brand strategies.
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© MAC McALISTER
CLIENT
SELF INC.
PROJECT
“BUILD DREAMS” NATIONAL METRO TAKEOVER
LOCATION
METRO STATIONS NATIONWIDE IN CHICAGO, MIAMI, ATLANTA, DALLAS, AND PHILADELPHIA
The app that builds its Self
ROLE[S]
Creative Strategy, Production Design, Environmental Design
Odysseus Arms; 2020
AGENCY
PROJECT SUMMARY
Self, a growing business, was looking for a partner to enhance its brand and reach millions of Americans with low or no credit. Using Third3ye™, we discovered that everyone, regardless of their financial situation, has dreams and seeks help to achieve them. This led to a change in focus from credit-related to emotional benefits, with a commitment to supporting those in need.
For this campaign, we took an optimistic approach by using "Builder statements" to resonate with our audience's goals. After selecting the list of statements, we curated a diverse selection of faces to represent each one. We then created photoshopped mock-ups to visually demonstrate how the campaign will come to life at each location, providing the client with a clear vision of the final product.
IF YOU LIKED THIS PROJECT-THEN YER GONNA LOVE THESE
TO VIEW MY FULL COLLECTION OF PROJECTS
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
CREATIVE
MENTORING
STRATEGY
CREATIVE
MENTORING
STRATEGY
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
CREATIVE
MENTORING
STRATEGY
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
The app that builds its Self
PROJECT SUMMARY
Self, a growing business, was looking for a partner to enhance its brand and reach millions of Americans with low or no credit. Using Third3ye™, we discovered that everyone, regardless of their financial situation, has dreams and seeks help to achieve them. This led to a change in focus from credit-related to emotional benefits, with a commitment to supporting those in need.
For this campaign, we took an optimistic approach by using "Builder statements" to resonate with our audience's goals. After selecting the list of statements, we curated a diverse selection of faces to represent each one. We then created photoshopped mock-ups to visually demonstrate how the campaign will come to life at each location, providing the client with a clear vision of the final product.
AGENCY
Odysseus Arms; 2020