Enjoy the weird and wonderful world of experience design created by MAC McALISTER. She showcases her unique talents and innovative approach to design by making you feel right at home in these unconventional spaces. MAC McALISTER's work is characterized by a blend of creativity, practicality, and a deep understanding of human behavior. Her designs are not just visually stunning but also highly functional, catering to the needs and desires of the people who interact with them.
MAC McALISTER is a Creative Director in Los Angeles, specializing in experiential marketing for agencies and in-house teams. With ten years of experience, she has worked with clients such as Tiffany's, Amazon, T-Mobile, and MLB. Her background in Industrial Design brings a unique perspective to the creative process and she is committed to excellence. MAC actively implements organizational tools, establishes standards, and motivates teams to create impactful campaigns, events, experiences, content, and innovative brand strategies.
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© MAC McALISTER
CLIENT
AMAZON ROBOTICS
PROJECT
"DELIVERING THE FUTURE" SUMMIT
LOCATION
AMAZON ROBOTICS FACILITY IN WESTBOROUGH, MASSACHUSETTS
Looking to the near future
ROLE[S]
Art Direction, Production Design, Environmental Design
Agenc; 2022
AGENCY
PROJECT SUMMARY
To support the Amazon Robotics team at their interactive summit, we developed the "Neighborhood of the Near Future," a fully functional prop community tailored to showcase Amazon's latest line of robotics, vehicles, and devices set to "Deliver the Future." The neighborhood featured roads and driveways for live demonstrations, offering attendees an exclusive behind-the-scenes look at the latest innovations and their impact on customer service and communities.
Within the neighborhood, we constructed three life-sized prop houses with yards to display retail products, conduct drone demonstrations, and provide a space for guests to engage with custom VR pods designed to resemble Amazon shipment boxes. To immerse visitors in the Amazon brand, we added rocking chairs to the porch facades, created gardens and treelines, and incorporated the iconic "smile" into freestanding street signage, bringing the neighborhood to life.
PRESS LINK
CREATIVE
MENTORING
STRATEGY
LOS ANGELES
CALIFORNIA
90020-3606
© MAC McALISTER
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